We help Pilot your Revenue Rocket

Fractional CMO Partner

Having people on your team who “Know” marketing is great...

But too often their scope of experience is specialized and they dont have a knack for big picture strategy.

We help Pilot your Revenue Rocket

Fractional CMO Partner

Having people on your team who “Know” marketing is great...

But too often their scope of experience is specialized and they dont have a knack for big picture strategy.

Watch the Video

Building and Executing a Strategy

...from a one dimensional skill set can leave a LOT of room for error and can cost you a LOT of money to get back on track.

Building and Executing a Strategy

...from a one dimensional skill set can leave a LOT of room for error and can cost you a LOT of money to get back on track.

A Fractional CMO is like a Pilot who can help navigate your Revenue Rocket

A dedicated Fractional CMO from Moku gives you an experienced professional who is prepared to ensure your scaling strategy is executed the right way the first time!

A Fractional CMO is like a Pilot who can help navigate your Revenue Rocket

A dedicated Fractional CMO from Moku gives you an experienced professional who is prepared to ensure your scaling strategy is executed the right way the first time!

Perform a Brand Snapshot

Assign a CMO with experience in executing the Strategy

Establish patterns of execution utilizing the right teams

Perform a Brand

Snapshot

Assign a CMO with

experience in executing the Strategy

Establish patterns of execution utilizing the right teams

Service Description

Fractional CMO services from MOKU includes a dedicated FCMO Partner who will spend the time necessary to provide actionable leadership in the following areas:

Marketing

Messaging/ Branding

Lead Generation

Lead Nurture

Customer Success

Product Development/Offers

Definition of ICP

Service Description

Fractional CMO services from MOKU includes a dedicated FCMO Partner who will spend the time necessary to provide actionable leadership in the following areas:

Marketing

  • Paid/ SEO

  • Social

Messaging/ Branding

Lead Generation

Lead Nurture

Customer Success

Product Development/Offers

Definition of ICP

Deliverables

Your FCMO Partner will be responsible for delivering both Monthly, and Ongoing objectives. When businesses see the type of work our FCMO partners deliver to them, Speaking to your Ideal Clients get’s easier, Marketing is no longer a mystery, and Revenue increases!

Deliverables

Your FCMO Partner will be responsible for delivering both Monthly, and Ongoing objectives. When businesses see the type of work our FCMO partners deliver to them, Speaking to your Ideal Clients get’s easier, Marketing is no longer a mystery, and Revenue increases!

Monthly

Team Calls

Participate in Customer Leadership calls (max 2 hours/ week)

When the FCMO is integrated with other department leaders, the entire company will feel more aligned and produce better quality output.

KPI Reporting

Provide monthly updates on KPI's of importance from the Orbit Analysis

Spotting and monitoring trends will provide better data to make it easier for leadership teams to commit to new concepts & strategies.

Traffic Reports

Ensure accuracy in monthly digital marketing traffic reports including

  • SEO stats (keyword rankings and site traffic)

  • Paid (conversion stats and other KPI's)

  • Social (likes, engagement, top 3 performing posts)

Monthly

Team Calls

Participate in Customer Leadership calls (max 2 hours/ week)

When the FCMO is integrated with other department leaders, the entire company will feel more aligned and produce better quality output.

KPI Reporting

Provide monthly updates on KPI's of importance from the Orbit Analysis

Spotting and monitoring trends will provide better data to make it easier for leadership teams to commit to new concepts & strategies.

Traffic Reports

Ensure accuracy in monthly digital marketing traffic reports including

  • SEO stats (keyword rankings and site traffic)

  • Paid (conversion stats and other KPI's)

  • Social (likes, engagement, top 3 performing posts)

Ongoing

Lead Capture System

Architecture & Development of Lead Capture system

Either in customer provided or Moku provided platform. FCMO will build and ensure it is maintained. Building new lead sources takes a lot of time and money... A properly designed Lead Capture system will ensure that every lead has a chance to buy your goods and services.

Direct Marketing Execution

Build & Manage relationships with marketing fulfillment partners

FCMO will introduce vetted partners who can fulfill where the Customer does not have existing teams to work with, or when current providers are not executing to Moku standards. An FCMO understands how to see through the confusion being relayed back to the Customer when they are executing a strategy.

Brand Guide

Assemble & Manage Brand Guide

It is critical to have a neatly assembled Brand Guide to send to fulfillment partners so that the brand is properly represented across all platforms and locations. Your brand guide will eliminate the possibility of old logos or taglines being used by marketing partners & look the way you want to be seen.

Messaging Guide

Build & Manage Messaging strategy

When you confuse you lose. FCMO will develop consistent messaging for the Customer and their team to use in the most common scenarios. Including:
  • Mission Statement
  • Elevator Pitch
  • Brandscript

Consistent Brand

Unify messaging across all digital assets

From T-Shirts to Billboards... your FCMO will make sure that the messaging strategy is being adhered to all assets being used in any circumstance. When you are consistent in your messaging your ICP will know that you can fix their problems & commit to your solution over the confusing messages of your competition.

Product Development

Direct & Advise on product fit with ICP

Some offers need an early retirement, while new offers need to really fit the needs of our ICP. Simplifying your offering makes it easier for your clients to know what product they need to buy in order for you to resolve their problems.

Guide Internal Teams

In most cases, existing teams and vendors just need better direction & management

Your FCMO will provide clear direction to enhance the performance and direction of Customer's in-house Marketing Team. Teams with a clear vision always produce better quality with less friction.

Unify the Revenue Rocket

Provide solutions that both the Sales AND Marketing teams can align with Neither one should act independent of the other.

Coordinating the activities of both will result in an increase in both the quantity AND the quality of new clients.

Win Loss Analysis

Moku uses a combination of technology & people to analyze both your wins AND your losses

Uncover the truth about why your team is winning and losing specific deals. We can then align product strategy, refine messaging, enable sales, and win more!

Ongoing

Image

Lead Capture System

Architecture & Development of Lead Capture system

Image

Direct Marketing Execution

Build & Manage relationships with marketing fulfillment partners

Image

Brand Guide

Assemble & Manage Brand Guide

Image

Messaging Guide

Build & Manage Messaging strategy

Image

Consistent Brand

Unify messaging across all digital assets

Image

Product Development

Direct & Advise on product fit with ICP

Image

Guide Internal Teams

In most cases, existing teams and vendors just need better direction & management

Image

Unify the Revenue Rocket

Provide solutions that both the Sales AND Marketing teams can align with Neither one should act independent of the other.

Image

Win Loss Analysis

Moku uses a combination of technology & people to analyze both your wins AND your losses

Leveraging an experienced leader on a fractional level

Will reduces your overhead and increases the efficiency of your existing marketing staff and vendors.

Leveraging an experienced leader on a fractional level

Will reduces your overhead and increases the efficiency of your existing marketing staff and vendors.

How do we get started?

This Orbit Analysis is pretty massive... We really don’t like to get started without a clear expectation of what you are specifically wanting to know!

  • Is now a good time to scale?

  • What are my competitors doing differently?

  • Do I have the fuel to get me to the next stage of growth?

Let’s hop on a call to make sure we get it right!

Let’s Talk Details

How do we get started?

This Orbit Analysis is pretty massive... We really don’t like to get started without a clear expectation of what you are specifically wanting to know!

  • Is now a good time to scale?

  • What are my competitors doing differently?

  • Do I have the fuel to get me to the next stage of growth?

Let’s hop on a call to make sure we get it right!

Let’s Talk Details

You wouldn't launch a rocket into orbit without a competent pilot who can navigate the rocket to your desired destination.

Most founders are incredibly driven to do whatever is needed to get the rocket off the ground... but fail to scale because they don't have the skill sets to position the ship on a course that will land at their desired destination.

You wouldn't launch a rocket into orbit without a competent pilot who can navigate the rocket to your desired destination.

Most founders are incredibly driven to do whatever is needed to get the rocket off the ground... but fail to scale because they don't have the skill sets to position the ship on a course that will land at their desired destination.

Mission Statement: We strive to understand

our customers vision, and incorporate the right

combination of People and Processes and

Tools to accomplish their goals

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